Hey there! I’m Emily, the owner and founder of Blue & Roo Pet Food: My goal is to share the benefits of fresh feeding with pet owners all over Australia! After personally experiencing, and observing the difference that a fresh, complete and balanced diet made in my childhood dog, Rosie’s life, I decided to dive more into the dog industry, specifically the nutritional side of things!

After completing a handful of canine and feline nutrition courses (while learning more about conditioning, behavior and training along the way!) I decided to start formulating my very own pet food recipes with the help of a fellow Australian business, Dr G’s Mobile Vet.

It was no easy journey, but after formulating and perfecting our recipes, me and my amazing family decided to take a chance and open a pet grocer!